Category — marketing

SEO, Please Help Jocelyn Baun Photography

by admin

I went to the 2nd Annual New York Photo Festival on Saturday. While I was a bit underwhelmed by the work, I really liked Tim Hetherington’s sleeping soldiers still and video project and “I don’t really know what kind of girl I am” curated by New York magazine photo director Jody Quon. I also attended “Click, Tweet, Repeat. Why taking good pictures isn’t enough to succeed in the 21st century” presented by PhotoShelter.

If you’ve been reading this blog for a bit, you’ll probably remember that I used PhotoShelter Collection for stock; that is until they shut down. Well, PhotoShelter itself is still around and I quite liked how approachable and knowledgeable they are about the business end of photography. What the heck, I’m sure my online presence could use a boost.

Allen Murabayashi (Co-Founder and CEO, PhotoShelter) discussed three online areas that you probably need to work on more: website, blog and social networking sites like Facebook. One technique he focused on was SEO. Search Engine Optimization (SEO) is a technique by which you bump up your site on engines like Google. Ok, so I knew top-line what it was and, stupidly enough, thought that my site was optimized because I’d type in my name and BOOM! Jocelyn Baun Photography, top listing! Ugh, yea. Actually, that was the very example he used to say, naw you ain’t optimized.

The point of SEO is to generate unsolicited traffic via keywords. Right. So begins my learning of SEO. PhotoShelter has a free SEO toolkit that you can download and I’ll link to it below. My site is through clickbooq and I know there is a Search Engine Setting box where I’ve put in some keywords. Thought I was good to go. Optimized? Nope. Say you google Brooklyn+portrait+photographer, I don’t even come up in the first 10 pages of results! (I didn’t bother to go further.)