Hi, I’m Jocelyn, a digital experience designer and visual pro with a passion for user-centric (UX and UI) design.
Before becoming a designer, I was a photographer and photo editor for many years. I trained under fashion photographer David Sims as a digital assistant for four years. Then I moved to India as a portrait and travel photographer for Vogue India, GQ India, British GQ, and Singapore Airlines.
After moving back to the US, I worked on content (photo) teams at Adobe Stock, Google, and TripAdvisor. As an editor, I researched visual assets for enterprise clients, ad agencies, and consumer products.
Then I realized that I was already using a design process all along!
My goal is to create engaging digital products that enable people to work and live better. A photo background of empathy, curiosity, collaboration, and problem-solving is a solid foundation for that.
I’m really interested in working with mid- to enterprise-level creative software or entertainment companies offering both consumer and B2B products.
For a glimpse of my commercial photography, check out my portraits and tearsheets.
UX SKILLS
User-centered design | User research | Competitive analysis | Affinity mapping | Persona development | User journey maps | Task flows | Information architecture | Card sorting | Heuristic evaluation | Wireframing | Usability testing | Preference testing | Prototyping | Design systems | Responsive design | Accessibility design
UI SKILLS
Responsive breakpoints and layouts | Moodboard creation | Color palettes | Iconography | Typography | Style guide development | Presentation and perspective mockups
SOFTWARE
Figma | Zeplin | Confluence | Jira | Optimal Workshop platform | Miro | Lucidchart | Draw.io | Photoshop
OTHER
Commercial photography (portraiture and travel)
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And as for the chocolate chip cookies, City Bakery in NYC had THE BEST. THE BEST. RIP City Bakery as of Oct 2019. However, if you bake them at home, remember to let the dough rest (yes, I know, how can you resist??) for up to 72 hours for some increased flavor goodness!