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Strengthened trust at the point of purchase across physical, digital, and audio formats
Designed a scalable Purchase Zone system that supports confident buying decisions
Made it easier for customers to choose how to buy
Launched a seamless multi-seat buying experience
Increased subscription revenue $13K
Reduced support overhead
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Expanded autosuggest on hub-specific search
Increased content discovery
Encouraged on-site retention
Designed in-app experience that supported Barnes & Noble’s new Premium + Rewards loyalty launch
Supported member conversion and retention
Barnes & Noble
2021 - Present
Product Designer
Adobe
2019 - 2021
Content Curator+Visual Researcher
Google
2017 - 2018
Photo Editor
TripAdvisor
2014 - 2017
Jocelyn Baun Photography
2010 - 2018
Owner
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