About

About

Hi! I'm Jocelyn. I design consumer-facing experiences across e-commerce and edtech at Barnes & Noble. My work bridges user insight and product vision to deliver thoughtful, scalable design.

🌟 I design consumer-facing e-commerce and edtech experiences across 4 key businesses at Barnes & Noble: Barnes & Noble, Paper Source, SparkNotes, and NOOK (app + e-ink device).


πŸ“Έ My UX foundation is rooted in visual storytelling. I began my career as a photographer and photo editor, collaborating with brands like Vogue India, GQ India, Foot Locker, and Singapore Airlines. Check out my commercial photography work. I also worked briefly as a photojournalist - Pulitzer Center.


πŸ“ˆ Before transitioning to product design, I worked at Adobe, Google, and TripAdvisor as a photo editor and visual researcher.


πŸ‘πŸΌ I collaborate cross-functionally to craft intuitive, scalable solutions informed by research and shaped by user needs and business goals.


🎯 My goal is to design seamless, scalable products that make a measurable impact.


πŸ—½ I'm based in Brooklyn, NY. Fun fact - I lived in New Delhi, India for a couple years.


❀️ In my free time, you can find me exploring NYC, baking chocolate chip cookies, and knitting for BaunDesigns, and planning the next travel.


Let’s create something great together.

View resume

View resume

View resume

View resume

View resume

View resume