I'm Jocelyn

I design consumer-facing experiences across e-commerce and edtech at Barnes & Noble.

The path here

I started my career behind a camera, shooting for brands like Vogue India, GQ India, and Foot Locker. Then moved to content side as an editor and visual researcher at TripAdvisor, Google, and Adobe, where I got to see how images shape the way people understand and move through experiences.

Eventually, that path led me to product design. The same things that made me a better photographer - collaboration, iterating, creating an experience on set - turned out to be exactly what good design requires.

Outside of work

I'm Brooklyn-based and spent a couple of years living in New Delhi. I still haven't fully recovered from how good the food was!

You'll find me flipping through records, planning a trip I probably should have booked already, or knitting something ambitious and slightly over my head. I think the best creative work happens when you're genuinely curious about the world outside your industry, so I try to stay that way.

Get in touch

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