About

About

Hi! I'm Jocelyn, a Product Designer at Barnes & Noble

🌟 I design consumer-facing e-commerce and edtech experiences across three key business verticals at Barnes & Noble: BN.com, SparkNotes, and NOOK (app + e-ink device).


πŸ“Έ My UX foundation is rooted in visual storytelling. I began my career as a photographer and photo editor, collaborating with brands like Vogue India, GQ India, Foot Locker, and Singapore Airlines.


πŸ“ˆ Before transitioning to product design, I worked at Adobe, Google, and TripAdvisor, where I sharpened my instincts for content, structure, and what makes an experience click.


πŸ‘πŸΌ I collaborate cross-functionally to craft intuitive, scalable solutions informed by research and shaped by user needs and business goals.


🎯 My goal is to design seamless, scalable products that make a measurable impact.


πŸ—½ I'm based in Brooklyn, NY.


❀️ In my free time, you can find me exploring NYC, baking chocolate chip cookies, and knitting for BaunDesigns.


Let’s create something great together.