Bringing clarity to complex systems

Bringing clarity to complex systems

Hi! I'm Jocelyn, a product designer who turns ambiguity into usable, revenue-driving experiences.

Selected Work

Selected Work

Barnes & Noble PDP Purchase Zone Redesign

Established a scalable purchase zone framework across 11 product types

Reduced friction at the moment customers decide to buy

Clarified fulfillment options to better support shipping and in store pickup flows

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⏰ Launch mid-2026

Barnes & Noble PDP Purchase Zone Redesign

Established a scalable purchase zone framework across 11 product types

Reduced friction at the moment customers decide to buy

Read case study

⏰ Launch mid-2026

Barnes & Noble PDP Purchase Zone Redesign

Established a scalable purchase zone framework across 11 product types

Reduced friction at the moment customers decide to buy

Read case study

⏰ Launch mid-2026

SparkNotes PLUS Bulk Subscriptions

Increased subscription revenue $13K

Launched seamless multi-seat buying experience

Reduced support overhead

Read case study

SparkNotes PLUS Bulk Subscriptions

Increased subscription revenue $13K

Launched seamless multi-seat buying experience

Reduced support overhead

Read case study

SparkNotes PLUS Bulk Subscriptions

Increased subscription revenue $13K

Launched seamless multi-seat buying experience

Reduced support overhead

Read case study

SparkNotes Content Hub Search

Expanded autosuggest

Improved content discovery

Encouraged on-site retention

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SparkNotes Content Hub Search

Expanded autosuggest

Improved content discovery

Encouraged on-site retention

Read case study

SparkNotes Content Hub Search

Expanded autosuggest

Improved content discovery

Encouraged on-site retention

Read case study

Where I've Worked

Where I've Worked